If You’re Done with the Struggles, Fear and Overwhelm Getting in the Way of You Building an Awesome Accounting Firm…

Now is the Time for You to Build a Firm to be Proud Of!

Now is the Time for You to Build a Firm to be Proud Of!

Why the profession is working so crazy hard, and making too little money…


You’re not charging enough and attracting the wrong clients. You’re working too many hours, profits are not where you want them and sometimes, running an accounting firm is no longer fun.

If these are problems you want to avoid, join a community of like-minded accounting professionals getting better prices, growing their firms faster, making more money and having more fun!

When you enrol in Level 2 of the Value Pricing Academy you get over 10 hours of live training every month, plus additional video training to help you get better prices, win more clients and make more money.

You also get the systems, tools and resources designed to get results FAST!

Which of these apply to you?

  • I’m struggling to get the prices I want; I know I should be getting higher prices
  • Clients often complain about my fees and I find myself struggling to justify my prices
  • Clients are often slow to pay which means cash flow is tough… I often worry about where the money will come from
  • I find it hard to attract the right clients. I want clients who VALUE what I do and are fun to work with
  • I find I have to work long hours just to make ends meet. Sometimes running an accounting firm is tough.
  • I’m just not growing my firm as fast as I want. I have no idea how to grow a successful accounting firm.

Don't worry. You are not alone...

...these are common frustrations amongst accountants and bookkeepers. In fact, I was once there too (when I was running my accounting firm – I started it in 1996).

The problem is the HOURLY MINDSET (even if you are fixed pricing).

In this profession we’ve been indoctrinated to think in terms of hours, scope and costs. That’s holding you back.

You need to think in terms of outcomes, results and VALUE.

It starts with value pricing

When you get your pricing right, everything else follows from there. With the right pricing you make more money

With the right pricing (and positioning) you attract the right clients. With the right pricing you work less hours (which means, you have the time to fix the other problems – hiring the right team, creating the best systems, solving your cash flow).

Here’s a simple truth about business…

All the challenges, frustrations and pain you are experiencing now is a result of the DECISIONS you have made in the past. And here’s the great news…

We can’t change the past, but we can change the future.  

If we want a better future, you just have to make different decisions and do different things.

Don’t let these MYTHS prevent you from achieving your goals


I cannot raise my prices!

There is a fear that raising prices results in losing clients. That’s not true.

The right client will gladly pay more when they perceive they are getting more. 

We show you exactly how to do this in the Bookkeepers' Pricing Academy.


I don't have time to do this!

No one does!

The demands of running a business keeps us all extremely busy.

However, something magical starts to happen when you master value pricing…

...you find you can make more money working with less clients.

You see, some clients are just not right for you; they’re holding you back.

When you raise your prices the right way you end up with clients who value you and are happy to pay you more, so you make more money with less clients.

I discovered how to do this in my accounting firm in 2001, and I will teach you the process when you enrol in the Bookkeepers' Pricing Academy.


It's so overwhelming! I don't know where to begin!

I know how that feels.

I made so many mistakes between 1996 and 1999 as I built my accounting firm. What I learned is this…

"You need a roadmap and a plan and then you just work the plan one step at a time."

It takes time to build an extraordinary accounting firm. There is no magic pill. There is no quick-fix solution.

But when you take things one step at a time the results will come…

...that’s how members of the Value Pricing Academy are getting such incredible results.

Discover how this accountant 

increased his fees by 47%!


Value Pricing Academy

I’m Mark Wickersham, Amazon #1 best-selling author of “Effective Pricing for Accountants” and author of “How to Build a Successful Bookkeeping Business”, “A Practical Approach to Value Pricing”, and “Price: The Fastest Way to Grow Profit” and "Value Pricing for Accounting Professionals".

I founded the Value Pricing Academy in 2014 because I wanted to help accountants and bookkeepers avoid the crazy mistakes I made when I started my accounting firm in 1996. Academy membership is a complete transformational process that will change you from feeling overwhelmed, overworked and under paid to…

… joining a community of other like-minded bookkeepers and accounting professionals getting incredible results by pricing your professional services more profitably and winning better clients.

This is for you if you are an accountant or bookkeeper running your own accounting firm and you want to master value pricing, win better clients, make more money and have more fun.

Every month you learn powerful value pricing concepts, how to create more value for your clients, marketing to grow your firm, get your questions answered, you learn from other people in the group and you get access to ready-to-use resources, so you hit the ground running.

Since all meetings take place online there are no travel costs. All you need is a connection to the Internet and computer with speakers.



When you join the Value Pricing Academy you gain access to our full suite of live training sessions, across 6 different curriculums.

That's over 10 hours of content every single month!

But if that seems overwhelming - don't panic.

All of the live sessions are recorded and kept available to you for 30 days, giving you plenty of time to catch.

And you don't have to watch them all! We have a rolling curriculum, so you can pick and choose the sessions that best suit what you are currently working on, knowing that the one's you miss will come back around when you are ready for them.

Every month you get access to live training across each of these areas:

Engage in peer discussions, networking, and strategy brainstorming in small groups

Discover key strategies for successful business operation from an experienced bookkeeper

Understand value pricing basics and confidently implement them in your business

Explore systems for enhancing efficiency and raising quality in your business

Learn and download step-by-step pricing systems for each of your core services

Learn targeted marketing strategies to attract clients and grow your accounting firm

That's over 10 hours of live training every single month!

Optimise the use of pricing software for accounting services with expert guidance

Let's break all that down...

Learn from one of our star students and an exceptional bookkeeper from Florida, Jessica Fox, as she teaches you the foundations for setting up an efficient, successful and profitable firm, including, Clarity, Growth, Pricing, and Systems.

Jessica has been in the accounting industry since 2001. In 2016, she founded Florida Virtual Bookkeeper to fulfil her passion to help small, service-based businesses and non-profit organisations succeed by empowering them around their finances. 

In these Essential Foundation sessions, Jess will be teaching you how to set up your business for success by getting clarity on your goals, setting up powerful systems, pricing effectively and confidently, and implementing strategies for growth.

Identify the Right Marketing Approach for your Business

How to Attract Clients

Lead Management systems

Introduction to Value Pricing and Price Psychology

How to Overcome Imposter Syndrome and Lack of Confidence

Client Onboarding Systems

Introduction to How to Price Bookkeeping

Creating a Scalable Service Offering to Increase Capacity

Identify Your Ideal Client

Workflow and Time Management

Introduction to Re-pricing Existing Clients

When to Hire

In our Pricing Fundamentals sessions, you will learn the foundations of value pricing from a range of amazing accountants and bookkeepers that have been there and done it.

All our trainers are star students of our academies.

How to Give a Fixed Price with Confidence

Why compliance work is harder to value price and how to overcome that with a system for calculating a price you know will give you a good profit.

Re-pricing Existing Clients

How to increase the price of your existing clients without the fear of them leaving you. This is my most popular session because you get very quick results.

The Right Pricing Strategy

There are 4 possible price strategies and only one of them will work for you. If you’re not making enough money you probably have the wrong strategy.

How to Create Effective Packages

The 7-step menu pricing framework for building packages that meet clients’ real needs. Done well, packages and menu pricing will help you get much higher prices.

Dealing with Price Sensitive Clients

Your clients are value sensitive. The key to getting higher prices is to understand every component of the value equation. We look at how to create more value so more people want to buy from you at higher prices.

The Words to Use To Get Clients to See Your Value

Powerful communication strategies so you never hear those dreaded words again… “that’s a bit expensive!”

The Structure of the Value Conversation

The 3 key stages of the value conversation so you better understand the client’s needs and communicate the value, so they are more likely to buy and at higher prices than ever before.

A Framework For How to Price One-Off Projects

The system you can follow for pricing ANYTHING. This is your fall-back framework whenever you have something tough to price.

How to Create a Great Proposal

The structure and words you must use so the client understands the problem, wants your solution and price is no problem.

How to Make Your Price Seem Smaller

This is the extraordinary world of PRICE PSYCHOLOGY and the laws of influence and how you can use it to remove price resistance.  

Pricing a New Client

The best process of converting a new client, from the initial meeting, the pricing conversation, and the follow up communication. 

Understanding the Value Equation

Understanding what value really is helps us to create that value-based price. Learn how to we create more value so more people want to buy and at higher prices.

Join Mark, and our Head of Marketing Emily Cross, for 90-minutes of training every month to help you win new clients and grow your firm. Here are just some of the things we will work on together:

How to Create a Brilliant Website

The essential ingredients and the key words to use on your website to stand out from the crowd.

Winning Referral Systems

The specific systems you need to ensure you get a steady stream of new referrals.

Your Appointment Generation System

How to get high quality appointments with the right clients and avoid the time wasters and tyre-kickers. 

Content Marketing

Strategies for creating content fast, building your brand, and positioning yourself to win the best clients. 

Your Social Media Strategy

How to use social media to get results without it sucking up all your time.

Building a List-Building Landing Page

This is the most important marketing page - it's the webpage at the heart of your firm's growth.

Getting and Using Testimonials

The step-by-step system to collecting awesome testimonials and case studies and how to use them to attract more clients.

Building Your Marketing Strategy

Creating your roadmap so marketing doesn't feel like overwhelm and you have a step-by-step plan for putting core elements in place in your firm. 

How to Write Great Copy

The words and headlines that get you results. How to structure the words on your website, brochures and written communications so you inspire people to take the action you want. 

Video Marketing

Stand out from the crowd, show your personality and enthusiasm, and convert more clients by gaining their trust through video.

And much more...

Including: Creating Content Fast, Setting Up Your YouTube Channel, A Beginner's Guide to SEO, Building a Lead Generation System, Building Your Own Facebook Group, Running Facebook Ad Campaigns, Email Marketing and much more...

Every month you'll have an opportunity to connect with other Academy members to talk, share ideas and strategies, discuss your challenges and best practices and help each other achieve more success.

These sessions are facilitated by 2 of our star students 

Teresa Slack and Sarah Kelly.

They know their stuff and are there to guide the conversation.

When you join your session you will be placed in a virtual breakout room with a small group of fellow academy members to discuss a topic and brainstorm solutions.

Whether you're keen to learn or eager to share your insights, these group sessions are the perfect way to connect with the community.

 It's more than just a meeting – it's a chance to gain that extra layer of GUIDANCE and SUPPORT from peers who are also navigating the exciting world of value pricing.

Join Teresa Slack for 90-minutes of live training every month to help you build systems for efficiency in your business and manage your team and clients effectively.

Teresa Slack is one of my star students. She is an amazing bookkeeper from Canada. She runs a hugely successful virtual bookkeeping business that specialises in e-commerce.

She is not only knowledgeable in bookkeeping, but in accounting and system set up, business management, sales and marketing, customer service, staff training, policy and procedure, forecasting, staff leadership and mentorship. Once a month she shares this knowledge with you when you enrol in the Value Pricing Academy.

Join Teresa Slack for 90-minutes once a month where she will teach you what you need to build a more successful accountancy or bookkeeping business and answer your questions. Here are just some of the things you will work on with Teresa in the live sessions:

Creating Recurring Systems for Your Firm

Systems help to build a business that is less reliant on you, enables you to delegate work more effectively, and create a better and more consistent experience for your customers. Systems are at the heart of everything you learn with Teresa - and she gives you the exact systems you need. 

Communication and Feedback Systems

How to systemise your communication so you can provide your clients with consistent, valuable and timely communications. 

Keeping Customers Happy

Keep customers staying longer and giving you great referrals with awesome customer service strategies that WOW your clients, including how to ask the right questions and truly listen, and how to deal with upset clients so you turn them into raving fans.

Time and Money Saving Apps

Technology is so important for the modern accounting firm. The right tech stack will save you time, help you give a more consistent service and make your life easier.

Get More Sales & Have a Happier Team

By understanding personality styles and the types of people around you, you can achieve more successful communications and interactions, play to your team's strengths, and have smooth meetings with your clients. 

Your New Client Onboarding System

All the systems, checklists and strategies you will need to build a great relationship with a new client and get everything up and running smoothly and quickly.

And much more...

Including Client Disengagement Systems, the Sales Process: From Lead to Signed Agreement, Moving to Value Pricing, Your Hiring System, Onboarding a New Team Member.

Join Mark and our other trainers for 90-minutes once a month where we will teach how to apply everything to pricing your core services.
 Every month we go deep into a core service and we show you exactly how to price that service including providing you with a professional looking pricing brochure so clients see the value of what you do (and are willing to pay more) and exactly how to calculate the price
Here are just some of the services we will work on together in the live sessions:

How to Price Forecasting

How to Price Bookkeeping

How to Price Payroll

How to Price Training

How to Price Annual Financial Services

How to Price Setting Up a Cloud Accounting System

How to Price Tax Returns

Often people tell us these pricing brochures are worth their investment in the Academy!

How to Price Clean-Up Work

How to Price App Set Up

How to Price Business Start Ups

Our Effective Pricing live training sessions, run by star student Kimme Lafayette, are designed to empower accountants and bookkeepers in mastering our innovative and revolutionary pricing software. 

In these sessions, you will learn:

  • How to price your services based on client-perceived value
  • How to confidently and effectively set individualised prices for each client (reflecting the value they place on the service).
  • How to communicate the value of your services effectively so clients are eager to buy from you
  • How to get your clients to WILLINGLY and HAPPILY spend more

The training provides in-depth insights into our software's functionality, demonstrating the power of value pricing.

This is the #1 tool for pricing with CONFIDENCE. It makes pricing easy for you!



*different currency options available

If you can’t attend the sessions live…

All live training sessions are recorded, and the recordings and resources are available for 30 days, that way if you miss a live session you can catch up with the recording.

In fact, when you first join the Value Pricing Academy you will get instant access to all the sessions over the previous 30 days so you can get started straight away.



As well as over 10 hours of live training every month, you will also gain access to our core training courses.

These courses are released in MANAGEABLE CHUNKS throughout your subscription to the Value Pricing Academy, so you can work through and implement what you learn.

Our core training delivers the essential information you need in a structured step-by-step way, with downloadable resources making it easy to implement things 

one step at a time.


The Core Foundations of a Super Successful Accounting Firm

Managing an accounting firm is more than crunching numbers – 

it's about growing a business that thrives.

Often, you're caught up in daily tasks, and the BIGGER PICTURE - that vision you have for your business - gets side-lined. 

But it’s SO IMPORTANT to prioritise putting the foundations in place. 

This training is where everything starts; it's the essentials. Each topic gives you an introduction to areas we build upon in the Value Pricing Academy.

In this core training you'll learn the 12 key areas that will elevate your firm. From sharpening your strategy to mastering content marketing, we cover it all.

The course breaks down complex concepts into accessible, actionable steps. 

The Core Foundations

Getting Clarity with Strategy

The Top 5 Growth Strategies

The Foundations of Pricing

Your Essential Systems

The Lead Generation System

Content Marketing

The Appointment Generation System

Add Value With Advisory

Referral Systems

Copywriting For Results

Speaking With Confidence


How to Price Bookkeeping

Bookkeeping has traditionally been priced using hourly rates, 

but clients hate that.

Not only that, hourly rates for bookkeeping work have traditionally

been very low, which is why most accountants and bookkeepers 

work long hours for little reward.

There has to be a better way...

...and there is.

You need to give a FIXED PRICE up front. This is one of the biggest challenges for accounting professionals, and you need to overcome this if you want to get properly paid...

In the How to Price Bookkeeping course, you'll learn exactly how to 

price your bookkeeping services (including clean up), so

you never make a loss on any project.

Over 6 hours of video training and resources broken down into 6 stages to help you on your journey to better bookkeeping prices: 

Build Your Strategy

If you are in this stage, you are understanding the foundations of value pricing, avoiding the biggest mistakes others are making with their pricing of bookkeeping services, and have a plan in place to move towards value pricing. People at this stage may not yet have figured out all the steps of value pricing but are excited about the journey to come (and the results they will get).

How to Calculate a Fixed Price

If you are in this stage, you are ready to move away from pricing by the hour and the problems that creates. People at this stage still haven't mastered value pricing yet... that's not a problem, because you can start with fixed pricing. People at this stage are about to unlock a process for giving a fixed price with confidence it will be a profitable price.

Creating Packages

If you are in this stage, you are ready to offer your clients a choice. This is the stage where you can experience some quick results from Menu Pricing and get a real sense of progress. People at this stage are ready to embrace value pricing and trust in the process; a process proven to get amazing results.

Build Your Value Proposition

If you are in this stage, you are excited about winning more clients at higher prices. People at this stage are starting to master the art of communicating the value so clients better understand the benefit of what you do. When you communicate your value more effectively more people will buy from you and the price becomes less important.

Your Complete Value Pricing System

If you are in this stage, you are excited about automating the process of value pricing. People at this stage have a process for giving a value-based price with confidence, a process for giving clients options and choices, a powerful process for changing the package if the price is too expensive and allowing the client to pay you more with enhancements. When you complete this stage, you will have a system for pricing bookkeeping work at much higher prices than ever before.  

How to Price Clean Up

If you are in this stage, you're now ready to tackle one of the hardest pricing projects. People at this stage have a deep understanding and system for pricing bookkeeping and are now ready to master value pricing clean-up work. When you complete this stage, you will have a system for getting paid in advance for a diagnostic and for pricing clean-up work at much higher prices than ever before.

Lana TRIPLED HER REVENUE after taking the How to Price Bookkeeping course!



There is no minimum period to be part of the Value Pricing Academy. In other words, you can leave and stop the payments whenever you want. You are in complete control.


There are 5 very special bonuses when you sign up TODAY!

To guarantee you get started the RIGHT way so you GET RESULTS FAST we give you bonus software and bonus training FREE when you join today…






Let's look at all of that...


Effective Pricing Software

Other people pay $1,500 per year

You get a complimentary copy of the Full Plan of my Effective Pricing software to help you implement value pricing, price confidently in front of the client and get higher prices.

It is available to you as my gift for the duration of your Academy membership.

Effective Pricing is the LEADING TOOL for helping you implement value pricing.

You may have heard of it called “Cloud Pricing 2.0”, but we re-built it from the ground up in 2020 to make it much easier to use and add in features to give you more flexibility with your pricing.

When you enrol in the Value Pricing Academy you get a complimentary copy of the Full Plan for the duration of your membership.

You can find out more about Effective Pricing here.


Re-pricing Existing Clients

Other people pay $1,995 for the course

The most important thing to us at the Value Pricing Academy is that:

And rather than spending time, money and energy on winning new clients, the quickest way to boost profits is to re-price your existing clients.
The trouble is... your current clients know what you charged last year.
So you might feel RELUCTANT or NERVOUS to increase their prices in case they decide to leave.
But when you learn how to effectively re-price using value pricing, you'll have them actually GRATEFUL FOR A PRICE INCREASE.


This course alone could REPAY YOUR INVESTMENT in the Value Pricing Academy

In this part of the training we will look at 5 strategies for getting fast results. Choose the one you like best and implement it right away for results.

Get clear on your mindset and then create your plan. This session comes with a 'Re-pricing Results Tracker' to help you check your progress.

Before you can start sending out your contract renewal letters you need clarity over your packages. Suggested package examples are included.

In this video I will walk you through the contract renewal letter - a powerful process for re-pricing your existing clients effectively.


ChatGPT for Accountants & Bookkeepers

Other people pay $495 for the course

Want to boost productivity in your accounting firm and achieve more in less time?

In our BRAND NEW training course, you will learn not only the basics of getting set up with ChatGPT and how to use it, but you will also learn SPECIFIC USE CASES FOR THE ACCOUNTING INDUSTRY, that you can apply in your daily work to save time and be more productive.


In this training, we give you detailed step-by-step tutorials and demonstrations on how to use ChatGPT, the best prompts to use to get great answers, and ONGOING UPDATES on the latest trends and new features.

Here's a breakdown of the course:





An Introduction to ChatGPT

Prompt Engineering

Advanced Usage and Customisation

Use Cases

  • Great Ways to Use ChatGPT
  • Enhancing Client Communication & Service
  • Data Entry & Financial Analysis
  • Helping you Grow Your Firm
  • Business Advisory
  • Creating Systems and Processes


You'll also receive all of the recordings from the 2-day Virtual Summit: AI And ChatGPT for Accountants and Bookkeepers. That's over 6 hours worth of training!


Tips and Tricks


Bonus Content

How to Optimise Your QBO ProAdvisor Profile


Other people pay $495 for the course

Boost your QBO ProAdvisor profile, win more clients and grow your firm!

This training gives you a practical approach to enhancing your

QBO ProAdvisor profile.

It's delivered by Jessica Fox, founder of Florida Virtual Bookkeeper, with over TWO DECADES of experience in the accounting industry. 

You will discover strategies to improve your rankings in the ProAdvisor directory, gain more leads, and ultimately, INCREASE REVENUE

Jessica shares her personal journey and the specific tactics she used to transform her profile into a highly successful lead generation tool, contributing to a significant portion of her business revenue.

  • The single most important tweak Jessica made to her profile that dramatically increased her visibility and client engagement.
  • Do you know how to turn a simple profile visit into a potential client engagement? Jessica does, and she's sharing her secrets.
  • Discover the hidden secrets behind Jessica's approach to dealing with cost-conscious prospects, turning price objections into opportunities.
  • The simple fact is, Jessica's strategic profile modifications can help you stand out in a crowded market. Learn how.
  • Do you want to know how to make your ProAdvisor profile irresistible to your target audience? Jessica's got the answer.
  • What you should never overlook in your ProAdvisor profile if you want to maximise client engagement and revenue.
  • If you're struggling to attract high-value clients, then Jessica's insights on profile optimisation are exactly what you need.
  • Get ready to give your ProAdvisor profile a complete makeover with Jessica's proven strategies that guarantee results.

Some of the many things you will discover:

  • Learn how to transform your ordinary ProAdvisor profile into an extraordinary client magnet, just like Jessica Fox did.
  • Discover the top 5 profile tweaks that turned Jessica's ProAdvisor profile into a lead-generating powerhouse.
  • Uncover the sneaky yet ethical tactics Jessica used to outshine competitors in the ProAdvisor directory.
  • What essential elements Jessica added to her profile to double her client inquiries in just a few months.
  • The reason why Jessica's strategic use of location-based marketing in her ProAdvisor profile skyrocketed her local client base.
  • Thinking a great profile picture doesn't matter? Wrong. See how Jessica's choice of photo significantly increased her profile engagement.
  • Why Jessica's compelling 'About Me' section not only captivates prospects but also turns them into paying clients.

This is your chance to discover the secrets to optimizing your profile, making it more visible and attractive to potential clients. Don't miss out on this opportunity to turn your profile into a client magnet.


FREE Conference Tickets & Recordings

Other people pay a variable entry fee

As an honoured member of the Value Pricing Academy, you will always have complimentary access to all our other online events throughout the year.

And just in case you can't make the live events, we will always 

add the recordings to your library as well.

These are the events we run at various times throughout the year:

If you’re like me, then you know running a small accounting firm can be lonely… 

...trying to figure everything out on your own, with nowhere to go and no one to talk to when you have questions or doubts.


You surround yourself with a brilliant support network

One that answers your questions, picks you up when you’re down, and gives you the kick in the butt you need to stay on track with your goals and aspirations.

You will be joining a community of bookkeepers and accountants on a journey to building a more successful accounting firm. Not only do you get to meet your fellow peers in the chat box during the live sessions you also get access to a private Facebook group and the group workshops.


Our Facebook Support Group

The exclusive Facebook Group is a place you can hang out with other members, ask questions, get help, share what’s working for you and meet other accounting professionals on this journey with you.

See what others have said about our training and resources. Which of these results inspires you the most? Which of these results would you like to have?

Discover how a bookkeeper 

increased her net income by 231%


That sounds like a ton of stuff!

I know! And if all of it seems a little overwhelming, don’t worry...

We created the Academy to give you access to the information and resources you need in stages.

The best place to start is with the BONUS training:


This is delivered over your first 5 weeks in bite-size chunks and - when you implement the strategies you learn - it's the quickest way to REAL RESULTS.

Then there is the monthly live training… these sessions are on a rolling curriculum. So just pick the ones that are of most relevance to you at the time. 

(The rest will come back around again soon).

And finally, the community is here to help you and hold you accountable through the Facebook group and virtual breakout room sessions.



Just take it one step at a time.

The Value Pricing Academy is definitely NOT for everyone

Our Academy is the most complete, comprehensive way to build a profitable accounting firm.

It keeps you focussed on getting your pricing right, getting the right clients with effective marketing and putting the critical systems in place so your firm runs like clockwork. But… 

...it’s definitely not for everyone.

If you’re looking for a magic button or a “get-rich-quick” formula for building an accounting firm, this isn’t for you.

Building a profitable accounting firm takes work and effort.

If you’re thinking about starting an accounting firm in the future, this level of the Academy is probably not right for you (yet!). You need to be up and running with some clients to get the best out of the Academy. But maybe you'd like to check out Level 1.

If you want to bill by the hour (which effectively means a job) then this isn’t for you.

The Academy is centred around the concept of VALUE PRICING, which means you need to be open to a better way of pricing and wanting to make the CLIENT and delivering VALUE the primary focus of your firm.

You do not need to understand Value Pricing (we’ll teach you that), but -

You must be willing to embrace this way of thinking.

If that sounds like you, and you’re finally willing to make that commitment to yourself and your dreams, I promise you the Value Pricing Academy will be your SUREST PATH TO SUCCESS!


Remember, you’re in control. There is no minimum period to be part of the

Value Pricing Academy.

In other words, you can leave and stop the payments whenever you want.

You are in COMPLETE control.

It gets better...

Try the Value Pricing Academy for a full 30 days.

If at any time during those first 30 days you decide it’s not right for you, not only can you stop the payments, you can email my team and ask for a FULL REFUND of your first payment – no questions asked!

You do not have to give a reason!

So with ZERO risk to give it a try for 30 days, you’re probably wondering…

OK, How Much Is My Investment?

The Value Pricing Academy may not be cheap, but it shows you how to get the results you desire.

It’s a small investment in yourself that pays huge dividends in your future.

One that will pay back for the rest of your life. One that will get you pricing better. One that will give you the systems to grow profitably every year.

It’s also the best way to access training and mentoring from me! You see, you get access to me every month where I teach you and answer your questions in the chat box. Normally, people would have to pay $1,000 per hour to work with me…

You will be able to enrol in the Value Pricing Academy for a small payment of just $215 per partner every month. (Click here to see your local currency).

Remember, your investment never changes. When you are successfully enrolled in the Academy you know your investment will ALWAYS be the same (even when we add new training, tools and resources).

Put it this way… today is the very best time to join this community.

“Joining the Academy was one of the best decisions I've ever made for my business growth and stability. The value far outweighs the cost in my opinion.”

Jan Baudat, QB Jan, LLC dba: FitBooks

“The ROI is just amazing. There is no risk to joining just rewards if you put in the time and effort and adopt what is being delivered.”

Aaron Mcleish, Together We Count


When you enrol in Level 2 of the Value Pricing Academy you get instant access to the latest monthly training and resources. You will get:


Essential Foundations

Pricing Fundamentals

Marketing Fundamentals

Group Workshops

Essential Systems

Practical Pricing

Effective Pricing

That's over 10 hours of live training every month!

(Recordings are saved for 30 days for all live sessions)


The Core Foundations of a

Super-Successful Accounting Firm

Work through all of this training at your own pace

How to Price Bookkeeping

(delivered in sections over your membership)


The Full-Plan of the Effective Pricing Software

Re-pricing Existing Clients

ChatGPT for Accountants and Bookkeepers

How to Optimise Your QBO ProAdvisor Profile

Access to all our conferences throughout the

year including:

Get $4,485 worth of content FOR FREE when you sign up TODAY!

The Value Conference 

The Profitable Bookkeeping Bootcamp

The AI and ChatGPT Virtual Summit 

The Business Advisory Masterclass

Access to our Private Facebook Group

So now it’s time for you to make one of two choices


You can choose to do nothing.

And as you already know, if you choose nothing… then nothing changes.


BUT, if you already know you want to price better, grow your business, make more money and have more fun...

We would love to welcome you to this community and start your transformation… in the full knowledge,


So there is zero risk to give it a try.


With the right mindset, with the right training, the right tools and with the right support, you can transform your accounting firm. My whole team (and the community) are here to help you.

If you’re still on the fence, wondering whether to take the leap, let me share one last thought with you.

Maybe you're thinking...

It all sounds great, but I just don’t have the money, energy, or time right now

… then you’re not making the choice at all!

You’re letting your circumstances make your choices for you!

If you’re struggling right now, if you find you’re working crazy hard and not making enough money, you’ll find that will always be the case until you CHOOSE another way.

It’s never the right time to make a big change. But until we do make that change, NOTHING CHANGES, and nothing gets better.

I get that, but I just can’t afford it!

The fact that you’re on this page is because you KNOW you need to change the way you price and start winning better clients. Everything about Academy membership is about getting results. Helping you get those better prices. Helping you get those better clients.

It’s an investment that will pay back. So perhaps the real question is, 

“Can I afford NOT to do this?”

What will things be like in 6 months from now if you do nothing and nothing changes?

We put the price up twice a year, so you'll need to choose quickly if you want to lock in the current low price.

Your Most Popular Questions, Answered:

Below is a list of the most common questions we get asked. If you cannot find the answer to your question below and you have a question about the Academy email my team on support@wickersham.co.uk.  

What makes the members of the Academy so successful?

It’s an ATTITUDE and MINDSET… we’re just the catalyst. We focus on giving, not just the training, but the tools, resources and systems to get results (that’s why we give a free copy of the Effective Pricing software, because it is the best way to get higher prices when you use it). Our most successful students show up to the live training, they get involved in the community, and most important, they take action. Everything we teach has been proven to work… you just have to follow the plan. JUST DO IT!

If I am just getting started in my accounting firm, is this still a good fit for me?

Yes. When I started my accounting firm in 1996 I wish I had access to this. I made so many mistakes in the first 3 years. Mistakes that cost me ridiculous amounts of lost profit. This is exactly the sort of support I needed back then. The benefit of doing this early in the development of your business is you can get the strategy, foundations and systems in place and avoid the mistakes I made.

If I don’t have many clients, will membership still help me?

That’s why we introduced Marketing Fundamentals… every month we give you the training to help you win more clients and grow your firm. Think of it this way, just one new client could pay for your entire first year of membership!

I don’t have a team. Will this be too much work for me?

Most of the members of the Academy are sole practitioners, and some of those are solo practitioners. When you get your pricing right and when you get your marketing strategy and positioning right so you attract better quality clients you can build a very profitable accounting firm without a big team. That’s very possible in this digital world we live in with access to so much great technology.

What is the guarantee and refund policy for the Academy?

Remember, you’re in control. There is no minimum period to be part of the Value Pricing Academy. In other words, you can leave and stop the payments whenever you want. At any time in the first 30 days you email my team and ask for a full refund of your first payment – no questions asked! You do not have to give a reason! Click here to read our full terms and conditions.

Can my team go through this program with me?

Your investment is for ONE person to join the monthly trainings, breakout sessions and study groups. If you want another team member or business partner to fully participate, they will need to join the Academy too. However, your team can watch the recordings and work through the video-based training.

Is there any support available if I have questions or get stuck?

Absolutely. There is the support from the entire community via the exclusive Facebook group and group workshops. If you have questions for me and my team you have two options. The best option is to ask your question in the Facebook Group, because other members may benefit from the answer or be able to help you. You can also tag me and my team. Alternatively, you can email Sarah on support@wickersham.co.uk.



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